HR Break Room #12 – What HR Can Learn from the United PR Disaster

Original HR Break Room episode can be found on Paycom’s Resources page

DOWNLOAD PODCAST HERE

Guest Hosts:

Brent Gooden, Founder and CEO, Gooden Group

Chad Raymond, Vice President of HR, Paycom

Matthew Paque, Director of Legal and Compliance, Paycom

On April 9, a United Airlines passenger was removed from Flight 3411 by airport security when United employees were unable to convince him to give up his seat. In the weeks since, this incident has become an infamous public relations crisis of huge proportions. The storm of negative PR and costly legal action has forced the entire airline industry to review its policies. Where did things go wrong and how can HR work with their public relations and legal teams to create policies in hopes of preventing such publicly embarrassing incidents?

In this episode of HR Break Room, a panel of experts from the fields of HR, PR and legal join Caleb to examine the incident and reveal the important HR lessons buried beneath the ensuing media disaster.

In this HR Break Room conversation, you will learn:

  • the roles HR, PR and legal play in crafting policies designed to empower employees and satisfy customers.
  • the importance of equipping employees with the training they need to prevent moments of crisis.
  • how an organization’s values, culture and personality play a part in company branding and policy.

 

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