Here are selected examples of the thought leadership, executive communications, and multimedia initiatives I’ve developed to help organizations turn expertise into influence.
QA Wolf
Built a multimedia thought leadership strategy for AI and software engineering audiences.
Produced and directed a documentary-style product story showcasing QA Wolf’s engineering approach to real-device mobile testing.
Focus:
- Executive interviews
- AI/software engineering storytelling
- Webinar strategy
- Video content
- Product marketing
Impact:
- $200K closed-won revenue
- 12 executive interviews
- 12 AI-focused webinars
- $750K+ influenced pipeline
Paycom
Launched and scaled HR Break Room and Paycom webinars into an industry-recognized HR thought leadership platform.
Focus:
- Podcast strategy
- Executive interviews
- Editorial programming
- Webinar campaigns
Impact
- 325K+ downloads
- 17K+ qualified leads
- $4M+ influenced revenue
Host/Producer for Episodes 1-101
o9 Solutions
Strengthened executive thought leadership across the global aim10x community.
I created the story framework and executive messaging for o9 at SXSW. Served as executive coach and producer.
Focus
- Podcast strategy
- Executive messaging
- SXSW narrative development
Impact
- 400% audience growth
- Earned SXSW Panel
- Engaged 10,000+ professional supply chain community
Host/Producer 2021-2023
The Cinematropolis
Built and lead an independent editorial publication dedicated to film criticism, long-form essays, podcasts, and filmmaker interviews.
Focus
- Editorial strategy
- Team leadership
- Long-form publishing
- Podcast production
- Interviews
Impact
- Led a team of 10 freelance writers, editors, and contributors
- Produced 200+ movie reviews/filmmaker interviews
- Expanded festival coverage and industry partnerships
- Served as Vice President (2021-2024) and President (2024-2026) of the Oklahoma Film Critics Circle
Caleb Masters 